It can be tempting to install a theme and get rolling, and in some cases that might be enough. Or enough to get started.
But what are your options for a brand experience that aligns with your requirements?
This article was written by Johan Staureby, February 8th 2021.
This article was written to help merchants understand the options and limitation using Shopify for an international audience. This article does not consider how Shopify Apps might add functionality which can solve one more of the issues mentioned.